Visual identity & website design
Our Challenge
Develop a brand identity and messaging for Circadacare – an independent-living technology company – and its new product, Heleos.
Circadacare approached us to help develop their brand identity and assist with PR for both their company and their new circadian lighting product, Heleos.
Our brief included creating brand guidelines, logos and core graphics, developing a messaging matrix and positioning statement, building a website, and producing marketing collateral.
Our Approach
We helped Circadacare create a strong brand identity and compelling story around Heleos’ proven health benefits.
A questionnaire was designed to gauge the company’s business objectives and target audiences, as well as the core strengths and science behind Heleos.
We held a workshop with key opinion leaders to discuss the issues surrounding supportive technologies, define the market, and create a positioning statement for Circadacare. Brand identities and messaging were developed for both the company and its product ahead of the launch.
Our Approach
We created Circadacare’s visual identity – designing branding, guidelines and marketing assets for both parent company and product.
Our Approach
A selection of marketing assets were produced to showcase the benefits and science behind Heleos.
Our Approach
We designed and built a 10-page, user-friendly website with clear and concise copy and a compelling design.
Copy was optimised with SEO metatags to increase the website’s visibility for potential prospects.
Using the same branding and core graphics, a two-page leaflet and slide deck were designed to illustrate the benefits and science behind Heleos.
Our Approach
A press release focusing on the £1.3m funding raised by Circadacare was written and distributed to support the launch of Heleos.
Circadacare was highlighted in feature articles in several prominent business, digital health and pharma publications, successfully raising the profile of Heleos.
Sciad helped us establish our initial brand identity during our crucial early stages. Their work on our brand guidelines and logo design provided us with a solid foundation from which to grow. We appreciate their role in helping us define our visual identity as we launched our business.
– Dr Tallie Bush, Chief Operating Officer, Circadacare
Our Work
Check out some other examples of what our talented team has created:
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