Digital Marketing
Google Ads
Reach customers on the world’s most popular search engine
LIFE SCIENCE Google ADS
Connect with the right customers at the right time with ads across the Google landscape
Google is the most used search platform by users worldwide, including your customers. We’ll recommend and implement the best campaign types and targeting options for you to connect with your ideal audience and achieve your marketing goals.
- Diverse targeting options
- Flexible spend to fit every budget
- Awareness and conversion-focused campaign types
SCIENCE MARKETING SOLUTIONS
A Google Ads campaign for every marketing goal
We have years of experience delivering successful Google Ads campaigns to clients across the life sciences, healthcare, and engineering sectors. For every innovation we can craft a Google campaign that meets your goals.
Our experienced team of science marketers will advise on a Google Ads strategy specifically tailored to your goals.
Brand awareness
Be noticed in crowded markets and showcase your brand, products, or services to large audiences.
Product launches and sales
Engage relevant audiences, generate interest, and drive sales.
Investors
Capture the attention of investors needed to advance the progress of your innovation to market.
Event promotion & sponsorship
From conferences to webinars, raise event awareness, sell tickets, boost attendance, and find sponsors.
Lead generation
Convert Google browsers into quality website leads with compelling campaigns.
Our Offering
Discover the different Google campaign types we can help you manage
Accreditations
As a certified Google Partner, our team is equipped with the platform knowledge to create campaigns with a competitive edge
We’re also in regular contact with Google Support agents, making sure we stay up to date with the latest features and optimisations available for our clients.
Tracking and Analytics
Track your most valuable actions and monitor website performance for the purpose of Conversion Rate Optimisation (CRO)
We’ll set up conversions in Google Ads for your primary goals and other valuable actions. Through Google Analytics, we’ll monitor performance and use this data to inform our optimisations and maximise the success of your Google campaigns. Our clients also get access to a user friendly, live reporting dashboard where they can view their ad performance whenever needed.
Google search
Reach users actively searching for your product or services
Google Search ads use keywords to match with user queries. We have the scientific expertise to select the most important keywords for your business, so your products or services are shown to the right users at the right time.
Why choose Search ads?
- Highly targeted to relevant users.
- Appear at the top of search results.
- Boost website traffic and conversions.
Google’s AI Max feature offers AI-based keyword expansions and asset adaptations for Search campaigns. Suitable for larger marketing budgets, this optional feature can unlock new audiences and boost campaign performance.
Google display
Stay top of mind with display ads
Make an instant visual impact with image and video ads across millions of websites and apps on the Google Display Network. Our in-house designers produce captivating creatives that ensure your ads grab users’ attention and generate conversions.
Why choose Display ads?
- Retarget those who have previously shown interest in your brand.
- Engage a large audience with powerful visuals.
- Target users based on demographics, interests, online behaviour, and more.
Google performance max
Drive conversions across the entire Google suite
Get noticed by potential customers, increase conversions, and access all Google Ads channels with one campaign type.
We craft compelling messaging, eye-catching graphics, and detailed targeting signals for Performance Max campaigns. Google’s AI then pushes ads out to the right audiences with the optimal combination of assets for success.
Why choose Performance Max?
- Direct ads to your audiences with user interests, behaviours, keywords, remarketing, and more.
- Be seen wherever users are across Google, including YouTube, Search, Display, Discover, Gmail & Maps.
- Google’s AI works to find new customers, optimise performance, and generate the most results.
Demand Gen
Create and capture demand with image and video ads on Google’s most visual platforms
Demand Gen campaigns are ideal for companies with larger advertising budgets looking to build awareness and drive conversions using visually engaging ads.
Why choose Demand Gen?
- Engage users across YouTube, Discover, Gmail, and Display.
- Spark interest and generate demand for your products or services.
- Inspire action with eye-catching content.
Google Shopping
Showcase your products at the top of search results
Google Shopping Ads are an essential tool for e-commerce businesses to ensure their products stand out in a crowded environment. We’ll help you target users actively interested in your products with the information they need to make a purchase.
Why choose Shopping ads?
- Improve product visibility at the top of search.
- Target users performing relevant searches or retarget cart abandoners.
- Amplify sales and revenue.
our work
Discover how our Google Ads campaigns delivered results for Wiley Online Library and Author Services
We created and launched an always-on Google Ads programme to promote Wiley’s portfolio of academic journals and their open access agreements.
We combined expert keyword and audience research, compelling ad copy, and eye-catching graphics to create Google campaigns that increased awareness of drove article submissions. We utilised Google Analytics to monitor key conversions and improve ad performance over time, whilst keeping the average cost per conversion within company targets.
The results (FY25):
Further information
FAQs
What budget do I need to run Google Ads?
Unlike other advertising platforms there’s no minimum spend for Google Ads, making it a great fit for every budget. The budget you’ll need will depend on your advertising goals, audience size, and campaign type. We’ll advise on a strategy that will get the best results for your spend.
Which Google ad types are right for me?
For every marketing goal there’s an ad type that’s a perfect fit. Whether it’s increased awareness or lead generation you need, Sciad will propose the ideal combination of campaigns that best suit your business. Get in touch for a proposal.
How do I target my niche scientific audience with Google Ads?
Google Ads offers a multitude of targeting options ideal for reaching highly specific scientific audiences. Beyond geographic, demographic and keyword targeting, you can also leverage remarketing lists, customer behaviour, and interest-based segments to zero in on the right users.
Our Google Ads specialists tailor campaign targeting and ad copy to ensure your ads are reaching and resonating with your audience-whether they’re researchers, academics, or industry professionals.
Interested in our Google Ads management services?
We’d love to hear from you! Head to our contact page to start a conversation.
