Visual Identity & Website Redesign

The Challenge

Check4Cancer approached Sciad to help boost website traffic, improve customer conversion rates and increase internet sales across its websites.

The client had multiple sub-brands for consumers and businesses, and customers were unclear as to where to find the information they needed.

Visual Identity

We worked with Check4Cancer to understand their mission, vision and values. Together, we developed a new visual identity that represented who they were, resonated with the intended audiences and made sense of the brand architecture.

We refreshed marketing assets, including flyers, pull-up banners and presentation templates.

PPC Campaign

To help drive traffic to the new website and boost conversion rates, we delivered a highly targeted Google Search ads campaign with keywords and ad copy focused on Check4Cancer’s key services.

The Website

The new visual identity was incorporated into a website design, creating a clear structure and guiding audiences to relevant information.

Sciad's website design for Check4Cancer — After

THE RESULTS

Check4Cancer now ‘owns’ the cancer screening test marketplace in the UK and is set to double revenues year-on-year.

> 30 % Business has increased by 30 percent

9.5 % PPC CTR average of 9.5% (industry average 2%)

x 2 Revenue generated via online bookings has doubled

Sciad’s creative and experienced team utilised their in-depth understanding of the healthcare industry to guide our strategic rebrand, combining multiple brands to create a modern, customer-focused design. The new website perfectly communicates our vision and makes it easier for people looking for cancer tests to understand and engage with Check4Cancer.
– Kelly Haley, Marketing Manager