Visual identity & website redesign
The Challenge
Check4Cancer approached Sciad to help boost website traffic, improve customer conversion rates and increase internet sales across its websites.
The client had multiple sub-brands for consumers and businesses, and customers were unclear as to where to find the information they needed.
Visual Identity
We worked with Check4Cancer to understand their mission, vision and values. Together, we developed a new visual identity that represented who they were, resonated with the intended audiences and made sense of the brand architecture.
We refreshed marketing assets, including flyers, pull-up banners and presentation templates.
PPC Campaign
To help drive traffic to the new website and boost conversion rates, we delivered a highly targeted Google Search ads campaign with keywords and ad copy focused on Check4Cancer’s key services.
The Website
The new visual identity was incorporated into a website design, creating a clear structure and guiding audiences to relevant information.
THE RESULTS
Check4Cancer now ‘owns’ the cancer screening test marketplace in the UK and is set to double revenues year-on-year.
Sciad’s creative and experienced team utilised their in-depth understanding of the healthcare industry to guide our strategic rebrand, combining multiple brands to create a modern, customer-focused design. The new website perfectly communicates our vision and makes it easier for people looking for cancer tests to understand and engage with Check4Cancer.
– Kelly Haley, Marketing Manager
Our Work
Take a look at recent examples of our work
Interested in our visual identity & website work?
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