Our Work, Domainex

Integrated marketing campaign 

The Challenge

Domainex, an integrated drug discovery service provider, approached us to help build the company’s reputation, generate leads and increase market share on the global stage.​

Our approach

This challenge demanded an integrated approach that combined brand design, message development, content creation, PR and digital marketing.​

We worked with Domainex to develop a modern brand with powerful messaging that reached out to stakeholders in the biotech and pharmaceutical industries.​

The website

To bring the brand to life, we built a new website to encapsulate Domainex’s vision and values. We delivered an engaging, informative website to act as a base for marketing activities.

Following launch, a coordinated digital marketing and PR campaign was employed to drive relevant website traffic, increase brand awareness and generate leads.

The results

Our media relations activities resulted in news coverage and features in relevant international trade media and local and business press. The PR campaign, along with the new brand identity, website and digital work, helped raise the profile of Domainex and its leadership team.

274 % increase in website users compared to the previous year
250 % increase in leads over two years

We have worked with Sciad for several years. They have provided us with digital marketing, PR and design services. The team have supported us through a rebranding process and the design of our new website. These combined approaches have led to a significant increase in website enquiries.

– Natalie Winfield, Executive Vice President, Commercial Operations

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