Digital Marketing
PPC Marketing
Paid search and social ads that maximise ROI
life science Ppc experts
We don’t just run ads, we deliver results.
Accelerate growth with PPC campaigns tailored to your scientific field.
Our strategies are built around your unique goals, ensuring every campaign is impactful. Sciad’s team of scientists understand your audience and the technical depth of your offering, so we can turn complex ideas into ads that resonate and convert.
When you partner with Sciad, you’ll benefit from data-driven optimisation, cross-platform expertise, and proactive recommendations that keep your campaigns ahead of the curve—so you can focus on innovation while we fuel your success.
Our PPC CLients
Trusted by 200+ organisations worldwide, from start-ups to global brands.
PPC MARKETING STRATEGY
We deliver effective strategies that support campaign success from start to finish
Audience Research
We’ll recommend the best advertising platforms to reach your audience and deliver your marketing goals.
Copy Creation
Our experience science editors will produce compelling ad copy with clear calls to action.
Creative Design
Our design team will bring your campaigns to life with creative and engaging ad graphics, videos and animations.
Track, measure and refine
Define your goals and optimise towards them with analytics
Our digital strategy is always data-led. We leverage analytics tools to track your marketing goals and make informed ad optimisations. With regular meetings and monthly reporting, we’ll work with you to maximise the success of your PPC campaigns.
- Expert performance tracking and analysis.
- Data-driven optimisations.
- Personalised monthly reporting and live dashboards.
Ad Type: paid search
Boost traffic and capture demand with targeted paid search ads
Paid search helps businesses connect with the right buyers at the right time, driving high-intent traffic and quality leads.
Find customers
Target users searching on highly relevant keywords.
Dominate the SERPs
Your ads are triggered to appear above organic search engine results.
Get results quickly
Precise targeting and fast set-up makes paid search a quick and effective method to grow in competitive markets.
Ad Type: PAID SOCIAL
Engage new and existing audiences with social ads
Directly target key audiences with paid social advertising on LinkedIn and Meta. Choose from a range of ad types to capture attention, drive traffic, and acquire quality leads.
- Reach billions of users worldwide.
- Engage your audience at all stages of the marketing funnel.
- Show your ads only to the most relevant scientific audiences with advanced targeting options.
Ad Type: Display advertising
Reach users across the entire customer journey with display advertising
From generating awareness and inspiring action all the way to retaining customer loyalty, display advertising can target users at every stage of their decision-making process.
Ad Type: trade media advertising
Specifically target industry professionals with trade media ads
We’ll identify the most relevant placements for your industry where your ads will be seen by the audiences most likely to engage and convert.
Why choose trade media advertising?
- Highly relevant and professional audience.
- Drive high engagement and conversion rates.
- Increase brand credibility within your field.
account based marketing
Focus your marketing efforts on the highest value customers
Looking to concentrate advertising efforts on the customer accounts with the greatest value to your business? Our Account Based Marketing (ABM) services offer a strategic way to maximise your ROI on an account-by-account basis.
ONE
Research & Utilise
Conduct research and utilise ABM software tools to find the ideal accounts to target for your unique marketing aims.
TWO
Group Accounts
Segment target accounts into groups based on shared characteristics or pain points to inform and personalise campaigns.
THREE
Launch Campaigns
Launch multi-channel marketing campaigns tailored to reach and resonate with chosen accounts.
FOUR
Optimise Performance
Measure and optimise performance with analytics tools within HubSpot and Salesforce.
WHAT TO EXPECT
Our three-phase approach is designed to supercharge your PPC campaign success
PHASE 1
Audience & Competitor Research
- Comprehensive investigation into your ideal audience, who they are, where they are, and how best to target them.
- Analysis of competitor strategies to identify key opportunities and insights.
- Audit of any past advertising performance data to inform our strategy.
PHASE 2
Strategy and Set up
- Agreement upon a strategy that suits your goals, audience & budget.
- Ad and graphic creation and launch.
- Conversion tracking, analytics, and reporting set up.
PHASE 3
Optimisation and Refinement
- Ongoing, data-driven ad optimisations.
- Regular reporting and meetings to ensure your campaigns are delivering for your marketing goals.
our work
Explore our recent PPC success stories
Wiley
Targeted PPC campaigns to drive conversions
We created and launched Google Ads search campaigns to attract users and gain market share.
Key Results
Check4Cancer
Visual identity & website redesign
Domainex
Integrated marketing campaign
Further information
FAQs
Why is PPC important for life science, healthcare, and engineering companies?
PPC is a vital tool for businesses across science and engineering industries to generate awareness, boost website traffic, and drive leads from highly specific audiences. PPC campaigns help companies stand out and gain advantage over competitors in crowded markets.
How much does PPC management cost?
We work on a retainer-based model rather than charging per percentage of ad spend. You’ll benefit from predictable budgeting and consistent support from your dedicated team of experts. Get in touch for a proposal.
How much should my PPC budget be?
The PPC budget necessary to achieve your desired results will vary based on advertising platform, industry competitiveness, and audience size. We create tailored strategies with suggested ad spends that align with your goals and budget.
Which PPC platform is best for me?
The right platforms on which to focus your advertising efforts can depend on several factors. From Google Ads to LinkedIn, each platform has unique audience characteristics, targeting options, ad types, and more. We’ll advise on the best PPC strategy to deliver your goals, reach your target audience, and suit your marketing budget.
How can I target my specific audience?
PPC platforms offer many detailed B2B and B2C targeting options. We know how best to leverage these features to reach your audience, no matter how niche they may be.
Do you offer flexible PPC plans for startups vs established companies?
Our PPC plans are designed to be flexible and scalable, tailored to your business size, goals, and budget. We focus on the channels that deliver the highest ROI for your business.
Whether you need a full-service partner or support alongside your existing marketing team, we’re here to help.
Do you only run ads for products and services?
While PPC is highly effective for promoting products and services, it’s also a vital tool for other organisations across the scientific sector. We’ve successfully run campaigns to promote webinars, boost event attendance, drive journal submissions, and more. Visit our case studies to see how we’ve delivered results for a company like yours.
Ready to supercharge your PPC marketing?
