Our Work, SynbiCITE

Producing an international synbio conference ​ 

THE CHALLENGE

Advancing synthetic biology toward its true potential

SynbiCITE is the UK’s national Innovation and Knowledge Centre for Synthetic Biology – a rapidly emerging industry with potential to deliver sustained and substantial benefits to the UK economy. 

Our task was to elevate SynbiCITE’s position as leaders of the UK synthetic biology community​ by managing and delivering the first international conference in the field –  SynbiTECH 2019. 

What we did

Brand development, marketing and on-site event support and management 

Our designers and content creators worked with the SynbiCITE team to develop a visual identity for the conference. We incorporated this into a website design and marketing assets, including a conference programme, leaflet, banners and badges. 

To attract delegates and media interest, we delivered a comprehensive communications strategy, ranging from press releases to Google Ads and Twitter campaigns. 

At the conference, we were onsite to liaise with the media, provide support to speakers and delegates and to ensure the smooth running of the programme. 

THE results

SynbiTECH 2019 – now an annual event – brought together world-leading experts, business leaders, investors and policy makers, to share ideas and advance synthetic biology toward its true potential

  • 76 World-renowned speakers
  • Media attending included The Economist, Nature Biotechnology and Nature ​ 
> 3.5 m Twitter impressions for #Synbitech2019
6 extended review articles written & published with a readership of >900,000
83 % of attendees rated the event excellent or very good
85 % of attendees said they would attend the event again

SynbiTECH 2019 was one of the best conferences I’ve attended in years

– ProfessorTom Ellis, Imperial College London​ 

Interested in our PR and event support?

We’d love to hear from you! Head to our contact page to start a conversation.