Refreshing visual identity & website
Our Challenge
Design a fresh new website to tell our story and bring our unique platform technologies to life.
Laverock Therapeutics is using its unique platform technologies to develop novel therapeutic approaches addressing areas of significant unmet clinical need.
Having recently secured over £20m in seed funding, achieved key milestones in their oncology programmes, and relocated to London’s Knowledge Quarter in Kings Cross, 2025 felt like the ideal time for a brand and website refresh.
Our Approach
We worked with Laverock to develop messaging that would resonate with its audiences.
We led a messaging refresh workshop for Laverock’s management team to create a positioning statement and refine their brand identity.
With the new messaging agreed, our brief was to refresh the website design using a modern font and colour palette, and simplified language and images.
The branding
We created Laverock’s new visual identity – designing branding, guidelines and marketing assets.
We evolved the current logo, modernising the design and colour palette to focus on a deep navy, and vibrant pink as the primary accent colour. We also created a fresh and exciting pink to orange gradient, which could be used across materials to draw attention and provide and injection of energy into the brand.
Content
To ensure content and messaging was as clear and digestible as possible, we stripped back the language, oversaw a photoshoot to provide fresh new images, and designed simple graphics, including a pipeline diagram.
Our Approach
We designed and built an interactive new website in Webflow
A key challenge was to explain the complex science behind Laverock’s unique platform technologies in an engaging and accessible way.
To achieve this, we pushed our web design capabilities to the next level using Webflow, which allowed us to incorporate complex scroll-based animations to bring the client’s message and story to life.
The client was delighted with the new look and feel of the website – a fresh, compelling design that successfully delivers their vision with clarity and consistency.
Illustrations
We created a set of assets that communicated Laverock’s complex science visually
Our Work
Check out some other examples of what our talented team has created:
Do your brand & website need a refresh?
We’d love to hear from you! Head to our contact page to start a conversation.
