Digital Marketing
Microsoft Ads
Connect with untapped audiences and maximise results
LIFE SCIENCE MICROSOFT ADS
Diversify your PPC strategy and get results with our dedicated Microsoft Advertising management services
With lower competition and a more senior, educated audience than on Google, Microsoft Advertising is a cost-effective way to boost awareness and conversions.
Microsoft Advertising offers detailed targeting parameters, including integrated LinkedIn targeting options such as job functions, companies, and industries. Ad placements across Bing, Yahoo, MSN, Outlook, and other Microsoft platforms mean you can reach your target audience wherever they are.
Our Offering
From keyword research to conversion tracking, our team of marketing specialists will work with you across every stage of your Microsoft Advertising strategy.
- Set Up
We’ll assist with your ad account creation. If you already have an account, we can assess your past and current ad performance to offer recommendations and guide your new campaigns. - Campaign Strategy & Implementation
After devising your unique marketing strategy, we’ll craft ad copy, graphics & audience targeting that will generate results for your campaigns. - Importing from Google Ads
We can import your existing Google Ads campaigns straight across into Microsoft, simplifying set up and helping you reach unique audiences your Google campaigns may be missing. - Tracking, Analytics & Optimisations
We’ll track, analyse and report on your specific campaign goals to optimise ad performance accordingly, so you’ll get the results you’re looking for.
Microsoft ads strategy
We’re experienced in running successful Microsoft campaigns for a variety of marketing goals.
Whether you’re looking to increase website traffic or drive sales, we know how to create Microsoft campaigns perfectly tailored to your advertising needs. We’ll advise on the best campaign and ad types for your business aims, target audience, and marketing budget.
Search
Keyword-targeted ads that appear in search results
Learn moreAudience
Visually-focused ads displayed on the Microsoft Audience Network
Learn morePerformance Max
AI-powered ads that run on the Microsoft Advertising Network
Learn moreShopping
Product-based ads for e-commerce businesses
Learn moreMICROSOFT SEARCH CAMPAIGNS
Target relevant audiences at the right time with Microsoft Search
Microsoft Search ads use keyword targeting to show your ads to users searching for the specific services or products you offer. These highly targeted text-based ads are perfect for reaching and obtaining conversions from users across the Microsoft Search Network.
There is also the option to include image-based Multimedia ads within search campaigns. These complement search ads and help to grab user attention in search results.
MICROSOFT AUDIENCE ADS
Engage users with image and video ads across the Microsoft Audience Network
Enhanced by AI, Microsoft’s targeting signals ensure Audience ads generate awareness among the most relevant users as they browse sites such as MSN, Outlook, and Microsoft Edge. Audience campaigns are also an effective way to retarget users who’ve previously interacted with your website with compelling messaging and visuals that inspire them to convert.
Microsoft performance max
Harness automation to match user intent and maximise performance
Microsoft’s Performance Max (Pmax) campaigns use AI to display messaging and creatives in the formulation most likely to convert. We’ll devise detailed targeting signals that guide the algorithm to find users who fit your customer profile, driving quality conversions across both Microsoft Search and Audience Networks.
MICROSOFT Shopping CAMPAIGNS
Help your product stand out from the crowd in Bing shopping results
Shopping ads are an important tool for e-commerce businesses in scientific industries to showcase products to targeted audiences. Engage users searching on terms relevant to your product feed and retarget cart abandoners to encourage purchase decisions.
our work
Driving growth for Check4Cancer
Following the launch of a new visual identity delivered by our design team, Check4Cancer—a provider of personalised cancer detection services— needed to increase awareness, generate quality leads, and boost online sales of their diagnostic kits.
We developed a tailored Microsoft Adverising strategy to complement our broader marketing efforts and deliver the results Check4Cancer needed.
Our Microsoft campaigns combined compelling messaging, audience targeting, and data-driven optimisations to ensure maximum ROI.
The results of our PPC and design work:
Further information
FAQs
Which Microsoft ad type is best for my goals?
Microsoft Advertising offers a variety of ad types to reach audiences at all stages of the marketing funnel. From Audience campaigns to increase awareness to Shopping ads that drive sales, we’ll advise on a campaign strategy that’s right for you. Contact us for a proposal today.
I already have ads on Google; do I need to advertise on Microsoft as well?
Google and Microsoft each offer unique benefits as advertising platforms:
Google:
- Larger audience size
- Diverse ad types for different goals
- Advanced targeting options
- Higher average Click Through Rates and Conversion Rates
Bing:
- More professional and B2B audiences
- Diverse ad types for different goals
- Integrated LinkedIn targeting
- Lower competition and cost
By strategically combining both Google Ads and Microsoft Advertising, you can reach a wider audience and get the best results.
Is Microsoft Advertising suitable for life science businesses?
Microsoft Advertising is an excellent platform for life science businesses to promote their products and services to a highly professional and senior audience. Combined with LinkedIn data that allows user targeting based on job functions, company names, and industries, this makes Microsoft Advertising particularly useful for B2B marketing in niche scientific industries.
Interested in our Microsoft Advertising management services?
We’d love to hear from you! Head to our contact page to start a conversation.
