Our Work, London Bioscience Innovation Center

Lead generation for a life science incubator

The Challenge

Owned by the prestigious Royal Veterinary College (RVC), London Bioscience Innovation Centre (LBIC) provides office and laboratory space to more than 50 biotech and life science companies. With new competitors on the horizon, the management team needed a focused approach to recruit new clients.

our approach

We reviewed LBIC’s website content to ensure that copy was fully optimised.

A fully optimised site improved lead generation by making it easier for companies looking for lab and office space to find LBIC. We also delivered a targeted Google Ads campaign to increase traffic to the site. Improved content helped the business development team in promoting news about clients at conferences in the UK and overseas.

Marketing collateral

Targeted content to drive lead generation

In addition to a content review, marketing collateral was created to hand out at conferences and networking events. Sciad designed a newsletter to showcase client news, which is published quarterly and emailed to prospects.

A newsletter was also published for the RVC’s clinical marketing team to distribute at events and drive referrals to its small animal hospital.

Sciad was a valued LBIC client during its early years. It made sense to partner with Sciad to support our client recruitment marketing. The team always deliver, are fun to work with and we have been pleased with the results

Lucy Garnsworthy, Communications Manager, London Bioscience Innovation Centre

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