Tactics for a successful product launch
ProteoGenix approached us with a brief to promote the launch of a new product.
Our challenge was to communicate the relevance of an interesting but intangible new product, while positioning the company as a leading contract research organisation within the pharmaceutical and biotech industries.
What we did
We delivered a product launch strategy and timetable with custom graphics and straplines to create a brand image.
The primary target audience consisted of researchers in both industry and academic laboratories, and we used a range of approaches to reach them.
Our tactics included email marketing, social media (organic and paid), press release distribution and media liaison to biotech, pharma and life sciences trade press.
We also used interactive lead generation magnets – including a quiz with a prize draw, blogs and free downloadable guides – to acquire email addresses for future correspondence.
These tactics helped drive demand, generated pre-launch signups and secured post-launch sales, helping the client achieve their sales targets.
With a strong average opening rate, email campaigns helped drive demand for a new product and generated new leads.
Regular, well-branded organic and paid social media content helped increase product awareness, drive traffic and generate leads and sales.
Take a look at examples of our work
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