Healthcare technology product launch
Brand Strategy & Visual Identity // Digital Strategy // Media Engagement & Press Office // Website Design and Development
The Challenge
An innovator in diagnostic tests and protective nasal and throat sprays
We delivered a communications programme designed to build corporate awareness outside Asia, educate stakeholders and create demand for an innovative new nasal spray.
997
Clicks to Amazon in one month
102
PDF downloads in one month
32
Contact form submissions in one month
The Infographic
Stimulating interest and anticipation for a new nasal spray
- We created a messaging matrix, brand name and identity for a new product, Norozite.
- We expanded the company’s reach, through digital and traditional media across Europe and North America
- We built a website and designed product packaging and social media assets
- The Sciad team helped to place the product, which was listed on Amazon.co.uk and Google shopping
- PPC ads were run on Twitter (now X) and Google
Our achievements
Awards
Sciad identified the opportunity for Birmingham Biotech to enter the Med-Tech Innovation Awards in June 2022. We drafted the award entry and submitted several communications materials that we had created, including an animation and brochure, as part of the entry.
Results:
- Birmingham Biotech won the ‘Materials Innovation Award’ for its Anti-Viral Nasal Spray
- In addition, Birmingham Biotech’s COVID-19 Sealing Tube Test was highly commended for the Med-Tech Innovation ‘Sustainability Award’
Our Work
Check out other examples of our talented team’s work:
Need your product launched?
We’d love to hear from you! Head to our contact page to start a conversation.
