Digital Marketing PPC & Tracking Specialist

Responsibilities and Duties

• Work with Sciad’s digital marketing team to support the implementation of paid digital advertising programmes for clients
• Work on tag management across multiple campaigns, clients and platforms
• Implement tracking into various marketing initiatives using Google Tag Manager
• Identify and optimise conversions and goals for client advertising campaigns (for example, Call tracking, form tracking, purchase tracking, etc.) with the goal of improving results
• Analyse and report on website user behaviour, conversions, customer journey, funnel analysis and multi-channel results
• Stay up-to-date with the latest PPC trends, tools, and best practices with a desire to bring innovative thinking to clients’ campaigns
• Use tracking and data analysis software to better understand audience behaviour and interests
• Placing and verifying pixels to ensure proper campaign tracking and accurate reporting including set up and installation of pixel events
• Creating campaign spreadsheets and setting up campaigns
• Understanding PPC Ads on Facebook and how to ensure tracking is properly reporting
• Experience in implementing Google Analytics and utilising Google Tag Manager
• Knowledge about tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager
• High-level of expertise on Tags implementation and troubleshooting
• Knowledge of Google Analytics APIs
• Collaborative team player used to working with clients from different backgrounds in B2B

Qualifications and Skills

• Experience with Google Analytics, GTM, Facebook Pixel, Google Ads Tag, Bing UET Tag, LinkedIn Insight Tag
• Experience with implementing and understanding conversion tracking
• Bachelor’s degree or equivalent experience is required
• 1-2 years’ experience with marketing channels and data.
• In depth knowledge of analytics and reporting
• Established knowledge of Google suite of tools (Analytics, Tag Manager, Ad Editor).

Profile

• Strong understanding of digital advertising and social media as well as related platforms
• Excellent organisational skills and the ability to track competing priorities and multiple campaigns and projects.
• Strong analytical, organisational and project management skills
• Stay current on the latest PPC advertising trends and software tools
• Knowledge of sales funnels, landing pages, lead generation campaigns
• Ability to work both collaboratively and independently; a self-starter who can take initiative and be responsible for achieving assigned tasks autonimously
• Energetic, goal-driven, professional, sense of humour, good team player