Public Relations »

We listen to what’s being said online and the sentiment that drives the conversation, we analyse issues and we respond and engage through social media, online publications, special interest sites and forums. We may also advise tactics that include corporate blogging, online multimedia such as videos or podcasts or viral elements. Even better for businesses is that digital PR is measurable, we agree the KPI’s and metrics and start monitoring the results of our work including sentiment monitoring or the measurement of the amount of engagement with your online content. We use analytic tools to measure the quantity and quality of the traffic on your website or blog and of course online media monitoring can track and monitor all mentions of your business or brands on the web in real time. The role of digital PR is to create high quality content, effective backlinks and online buzz resulting in a greater reach to your primary audience with the initial multimedia content and a then high visibility with secondary audiences when you get higher natural search engine rankings and higher PageRanks. Sciad has a highly able digital PR team able to plan the strategy and execute the plan. Contact us for more information.